The second season of “Mashle: Magic and Muscles“, which began in January and ended recently, has left an indelible mark on the world of anime. However, its impact continues to reverberate, especially after the viral phenomenon unleashed by its opening song. Tsukuru Magazine has revealed surprising facts about the series of Hajime Koumoto.
According to the report, Digital sales of “Mashle: Magic and Muscles” manga volumes have experienced astronomical growth, multiplying by more than ten since the premiere of the second season anime.
This phenomenal rise is largely attributed to the online popularity of “Bling-Bang-Bang-Born“, the opening song of the second season, performed by the Japanese hip-hop duo Creepy Nuts.
“Mashle: Magic and Muscles” chronicles the exploits of Mash Burnedead, an altruistic, sweet-loving young man, determined to use his inhuman strength to overcome any magical challenge that comes his way at the Easton Academy of Magic. This comic action series has been compared favorably to hits like “One-Punch Man,” as it parodies the magic genre popularized by “Harry Potter.”
Although the first season of “Mashle: Magic and Muscles” already had a dedicated fan base, the new season has opened the floodgates for the general public. Social media influencers have harnessed the potential of “Bling-Bang-Bang-Born” to create viral content on platforms like TikTok, YouTube, and Instagram. Mimicking the anime dance sequence has become a common phenomenon, with “Bling-Bang-Bang-Born” used in over a million videos on TikTok.
This phenomenon recalls the days of “The Melancholy of Haruhi Suzumiya“and his famous dance”Hare Hare Yukai“, where the recognition of an anime skyrocketed thanks to a catchy song and dance. However, in the modern era, series like “Oshi no Ko” have achieved massive popularity thanks to their songs. Even companies have taken advantage of popular anime series like “Jujutsu Kaisen” to attract new customers on social networks, paying tribute to fans’ favorite songs.
Fountain: WSJ Manga
