Yahoo! Japan has revealed the results of its annual awardsthe Yahoo! Japan Search Awards, which highlight topics that have seen a significant increase in search volume compared to the previous year. In the anime category, “MASHLE: MAGIC AND MUSCLES” was crowned the most wanted of 2024, while its viral opening song from the second season, “Bling-Bang-Bang-Born”, also achieved great popularity. The top five spots in the anime category are detailed below, using search data between January 1 and October 1, 2024.
Most searched anime on Yahoo! Japan 2024
- 1. MASHLE: MAGIC AND MUSCLES: Based on the manga that concluded in July 2023, it stood out for its animation and explosive popularity. The series, which combines magic and action comedy, generated great expectations among fans. Additionally, the song “Bling-Bang-Bang-Born,” which accompanies the season premiere, has been one of the most viral songs of the year, further cementing its place at the top of the searches.
- 2. Kaiju No. 8: It is an anime based on the successful manga by Naoya Matsumoto. The series follows an ordinary man who, upon transforming into a kaiju (a giant monster), faces a war with destructive creatures while fighting to protect humanity. Anime, which has captured the attention of a wide audience, remains a hot topic within Japanese pop culture.
- 3. The Apothecary Diaries (Kusuriya no Hitorigoto): Based on the light novel by Natsu Hyuuga, The Apothecary Diaries follows the story of a young woman who, after being taken to an imperial palace, begins working as an apothecary and faces mysteries behind the palace walls. This anime has been very well received by both manga fans and readers of the original novel, standing out for its interesting mix of intrigue and historical drama.
- 4. Chibi Maruko-chan: Chibi Maruko-chan’s return to the spotlight was prompted by the change of her main voice. The series, an icon of Japanese pop culture since its inception in the ’90s, continues to be a pillar in the hearts of fans. The announcement of a new voice for the main character, Maruko, generated great expectation and, without a doubt, contributed to its high demand in searches during 2024.
- 5. BEYBLADE: Based on the popular Takara Tomy toy franchise, it has managed to capture the attention of both new and old fans. The series has generated excitement thanks to its innovative battles and has remained relevant thanks to new additions to the Beyblade universe. The series’ recent resurgence in the toy market has helped it maintain its position in the top 5 most sought after anime.
The Yahoo! Japan Search Awards are given annually to recognize the topics that have generated the greatest interest among Japanese users. These awards are based on a comprehensive analysis of search volumes across various categories, from entertainment to pop culture trends. The data is collected between January 1 and October 1 of each year, and highlights those topics, people and phenomena that have captured the attention of the Japanese public, reflecting interests and changes in society.
In Japan, Yahoo! Japan is more popular than Google in terms of search engine usage. Although Google is a globally dominant platform, Yahoo! Japan has maintained a strong presence in the Japanese market. This preference is due in part to its integration with other local services, such as Yahoo! News, Yahoo! Shopping, and its web portal that has been present in Japan for a long time, adapting to the country’s cultural needs and preferences.
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