Netflixthe streaming platform that made more money with the anime industry in 2023, is now getting fully into artificial intelligence with a new project that promises to revolutionize animation and cinema. This was reported by the Netflix researchersEyeline Studios, Brook University, University of Maryland and Stanford University, who launched “Go-with-the-Flow”, a technology that allows controlling how the camera and objects are moved in the videos generated with AI.
Basically, with a few clicks you can make a static image come alive or even modify a single frame to apply to the whole video without the need for manual editing. Until now, the examples shown only include working on real photographs (that is, live-action, in quotes), but The team behind the project made it clear that his intention is also applied to animation.
https://www.youtube.com/watch?v=78ez99GXLM
According to the research document, the idea is that this technology makes content production more accessible and cheap, allowing anyone to create high quality videos without the need for so many resources. And here comes the controversy, it was also mentioned that “Go-With-The-Flow” is based on an AI model that was trained with millions of videos, but there is no information where the learning elements were taken from. This evidently opens the possibility that copyright protected material has been used, and raises the doubt of whether Netflix and his team are training their infringing copyright.
This is not the first time that Netflix shows his interest in using AI for the anime industry. Taiki Sakurai, Chief of Anime Production on Netflix and producer of “Cyberpunk: Edgerunners”he has talked openly on the subject. According to him, Japan depends too much on manual work and there are so few animators available today that there is no choice but to resort to AI. In 2023, Sakurai said that this technology could reduce the production time of a three -year film only one year, and lower the staff between 700 and 800 people to only 100 elements.
New Video Control Method With Cut-And-Drag Support Just Dropped pic.twitter.com/1ybi36mzzk
– Dreaming Tulpa 🥓👑 (@dreamingtulpa) January 16, 2025
It sounds very good at the consumer level, but for workers it is a terrifying idea. In fact, the Japan Animation Association (AJA) pointed out that a “global streaming service” (which is believed to be Netflix) does not pay royalties and use a single payment model divided into several years, something they considered little fair to Animation studies. Less human animators and more? Faster productions but with less soul? What do you prefer?
Fountain: Official Site
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