This week, the official Twitter account of McDonald’s Japan It became a trend after sharing a twenty-second commercial showing a family consisting of a father, a mother and their daughter, eating McDonald’s food in their home. The video went immensely viral, accumulating more than 30 million views in just one day.
Since the commercial shows a traditional family, Netizens began to speculate that this is pro-birth propaganda that continues the efforts of the late former Prime Minister of Japan, Shinzo Abe, against the country’s declining birth rate..
Unfortunately, while the commercial was well received in Japan, It seems to have attracted mixed criticism in the West, especially from the LGBT+ community, who criticized the fact that the commercial shows a heterosexual family. (i.e. they expected representation in this commercial). Thousands of comments have emerged so far, with the majority in favor of what is depicted in the short commercial:
- «I realize what they’re trying to do here, McDonald’s Japan».
- «Why are there so many bigots and Nazis in this cute little McDonald’s ad? All the homophobic right-wingers who treat Japan like a conservative utopia are coming out of the woodwork. Like they’re obsessed with hating gays».
- «I was wondering why I like this commercial so much, and then it hit me: this is about a normal family. None of the family members are LGBT, fat, another race, or any of the other shit we see in America every day.».
- «This McDonald’s Japan commercial is being a huge success. It is nice and cozy to look at, especially for people who are not LGBT degenerates, it is exactly what a boy or girl should experience in their childhood. I like the lesson that these twenty seconds leave».
- «I’d rather see commercials promoting traditional families being happy while enjoying junk food than LGBT people talking about inclusion and degenerate things like drag queens shaking their butts in front of children, or how homosexuals and transsexuals are adopting children.».
- «It’s probably a good story, but the reason you get angry at a healthy McDonald’s commercial is because your personality and worldview are so degenerate that no one really wants to start a family with you. Try to love yourself and your body before you want someone else to love you.».
- «I swear to God, this commercial is motivating me to get married and start a family. I am scared».
- «I think about how isolationist Americans can be. The startling reminder that family units can be happy has become foreign to Americans because all media involves a broken home and a narrative that is supposed to be relatable.».
- «It’s creepy how the mother has exactly the same proportions as the daughter. Literally up to your hands».
- «It’s hilarious that companies can support and promote the shitty gay agenda, and no one bats an eyelid. But when they show a normal family enjoying their product, it’s like they killed a dog.».
- «McDonald’s Japan is promoting the traditional family, but here in the West that is frowned upon. We need more things like this, instead of taking kids to degenerate LGBT shows».
- «For the life of me, why are people so prejudiced against Japan? I want to say that this is absolutely healthy and there is nothing wrong with it. The West really needs to learn to relax with all this xenophobia towards Japan!».
- «Westerners have become so accustomed to mixed race and gay ads that when McDonald’s Japan releases an ad with a normal family, everyone loses their minds.».
- «If it had been an American commercial, it would have been two lesbians».
- «I pray that McDonald’s Japan staff doesn’t review the answers and start translating them to understand them».
- «McDonald’s Japan made a burger ad that doesn’t push any weird, anti-human agenda and people were really impressed».
Fountain: Official Twitter Account
