the japanese portal NIFTY published an article noting that Japan’s music industry is in crisis, considering that the most popular songs worldwide are those that appear in anime. In other words, songs by Japanese artists cannot be successful if they do not hang on to the fame of an anime project.while South Korean artists have one success after another without the need for this.
«Just as the movie industry has leaned heavily on anime projects in recent years, the music industry is also leaning on the hottest anime series of the moment. Currently, if an industry in Japan does not collaborate with the anime industry, it may not achieve the expected success in the market.».
«For example, the popular music group YOASOBI has recently been dedicating itself to the anime industry. The song “The Blessing” was selected as the opening theme for “Mobile Suit Gundam: The Witch from Mercury”, and recently the song “Idol” was selected as the opening theme for “Oshi no Ko”, currently on air.».
«The music video for “Idol” surpassed 21 million views just a week after its release, and by May 1, it had already risen to the second fastest growing video on YouTube. On the other hand, “The Blessing” has also shown immense popularity, surpassing 100 million streams on the Billboard JAPAN chart.».
«In the sense of being a complete success, Ado also became an artist whose popularity exploded after playing Uta in the movie “One Piece Film Red”. Among all his songs produced for this anime, “NEW GENESIS” is the fourth fastest growing song in history, surpassing 300 million streams. Until then, Ado had hit songs, but none of them can be compared to the ones he did for “One Piece”.».
«In addition, other big artists like Official Hige Dandism and Aimer have targeted the anime industry, as well as the band MAN WITH A MISSION. who recently performs the opening theme song for the third season of “Kimetsu no Yaiba”».
«A music industry critic commented on it: “Sadly, music artists in Japan these days only care about making songs that become instant hits. An example can be the ending theme of the seventh episode of the anime “Chainsaw Man”, titled “Chu, Tayousei” and performed by Ano. The singer participated in the project “THE FIRST TAKE” (where artists sing their songs solo), and the version of “Chu, Tayousei” already has 12 million views. On the other hand, “Fuhen”, also performed by Ano and released only twelve days later, barely exceeds 3.6 million. With a clear difference in impact, it is obvious that artists and production companies are focused only on producing songs with guaranteed success.“».
«The situation of the music industry in Japan seems to be in a difficult situation, and it turns out that artists from the neighboring country of South Korea can release world-popular songs without the need to rely on the anime industry. For example, “BLACKPINK” member JISOO released her debut single titled “FLOWER” and had tremendous success on the “JAPAN Heatseekers Songs” chart on April 26. The music video, released on March 31, already exceeds 170 million views.».
«Additionally, IVE’s “I AM” has amassed over 58 million streams, while Agust D’s “People Pt.2 (feat. IU)” has surpassed 20.5 million streams in less than a month. Just by looking at these numbers, we can tell that South Korean artists are vastly superior to Japanese ones, and the fact that Japanese music now has to rely on hit anime makes it even worse.».
«We live in a time where anyone can create “music well done” through Artificial Intelligence. But because “how to sell” is more important than “what to do,” Japanese singers have to hang on to the popularity of something more successful than themselves.».
Fountain. NIFTY NEWS
©NIFTY Corporation
